About Me


Welcome to Sparkles and Swirls.
I’m Claire, and I’ve been passionate about cake for as long as I can remember; going back to baking with my mum when I was young.

In my 20s I started to develop a passion for decorating cakes too and I began making more and more elaborate cakes for family and friends. I am mostly self taught, but have invested in honing skills that require more detailed tuition, such as getting clean finishes on cakes, or making macarons.

four tier wedding cake

Before setting up Sparkles and Swirls, I had a longstanding career in fundraising, so baked at weekends or for cake sales. 

After friends entrusted me with their wedding cake, I realised I could make a huge change in my life and start a business. It came at the perfect time when I was looking for the right work life balance around my family. My husband and I have always loved to travel. Since having our son, we’ve not been quite as far as we like to, but still get to have some incredible experiences.


As my business and expertise have grown, I’ve moved more towards the wedding industry. I love nothing more than helping couples bring their vision to life, and ensuring your cake is the centrepiece of your day. I take on a limited number of commissions to ensure I can give your cake the attention it deserves, so book your date early to avoid disappointment.

I look forward to working with you.

And in the meantime,
I’ll keep working to train my son in the family business!


The important stuff!

Sparkles and Swirls is a fully registered home baking business, with a five star hygiene rating from Croydon Council so you can book with confidence. I have a Level 2 Food and Hygiene Certificate and public liability insurance. As I bake in my home kitchen, all allergens are present and as such, I can not guarantee any allergy free items.